45 minutes ago...
Friend: What's for lunch?
Me (mindlessly): Subway, I guess.
What the hell is it about Subway? I mean, really... is it that good? I pose this question to you as I sit here in my office inhaling a toasted veggie on wheat.
Why was Subway the first thing that popped in my head? Is it their nonstop advertising (seriously, when will those construction workers ever figure out the "Five Dollar Footlong" song)? Is it because there's a Subway in every Walmart, outdoor mall, gas station and on every street corner? The frickin' things are everywhere. Is it because "it's healthy?" One slice of cheese and a little mayo and that's out the door. So what is it?
I can tell you what it isn't... their food. When's the last time you had something at Subway and said to yourself, "Wow... that was great?" And don't tell me you never go to Subway so you wouldn't know. Half of the city of Charleston was at the East End Subway during my lunch break getting their microwaved chicken on toasted cardboard. So yeah, I know you eat there. The place even had a drive-thru! Cars were blocking traffic in the street so they could get in line at the Subway drive-thru. Quite honestly, that's dumb.
Quizno's, Blimpie, Hero Hut, Sheetz, Jersey's, Steak Escape, Penn Station, my refrigerator and any other place that serves subs are all better. So why the hell did myself and half the Charleston metro area end up at the East End Subway for lunch today? Quite simply, I believe if you tell the American public anything over and over again, have a catchy jingle and can supply an absurd amount of access to your product, people will eat it up.
I just did.